User generated content. What is it, why do I need it and how can I get it? 🤓
Nailing your Stories game can really work in your advantage when it comes to user generated content. UGC is any kind of content which has been created and put out there by a follower (or fan) rather than the brand itself.
People buy from people - not brands and today trust is the most valued commodity in marketing.
UGC is fabulous for small brands, creating valuable content by doing almost nothing - and with little cost. With the content being created by fans rather than the brand itself there is an immediate trust - for instance 85% of millennials say UGC is a good indicator of the quality of a brand - and 92% trust a recommendation from another person over a message pushed by brand itself. In a world where we are met with around 6,000 marketing messages a day, non-marketing marketing is king. 👑
So knowing that UGC builds trust, is low cost and encourages conversation - how do you create it?
The first step in creating UGC is creating and using your own branded hashtag for monitoring and social listening. 👂🏻How is your brand being mentioned and how can you use that content?
Second, using a specific hashtag create a campaign by being creative - a competition or a challenge, encourage product snaps, encourage clients to share stories which you can then use, recommendations or testimonials - for every type o f business there are possibilities with UGC.
UGC on Stories are so successful because Stories are much more shareable than grid posts. It's as simple as that! An example of a smaller brand doing fabulous UGC is @mannerslondon ❤️